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In this episode, I’m joined by Heather Pownall, founder of Heather’s Media Hub, a purpose led digital strategy and communications consultancy working across healthcare, research, technology, cybersecurity and membership organisations.
After nearly two decades in publishing, including 15 years in senior medical publishing roles, Heather made the bold decision in 2018 to leave corporate security and build her own consultancy from scratch.
We talk about coming from a working class, risk averse background, navigating self doubt in the early years of business, and leading major digital transformation projects with measurable impact.
Heather shares how loss, burnout and a later diagnosis of ADHD and dyslexia reshaped the way she works and leads. This is a powerful conversation about trusting your expertise, walking away when values no longer align, and building something that truly lasts.
Highlights:
(02:23) Leaving a secure senior role with no safety net
(05:19) Early experiences of being dismissed at school
(11:38) Thriving, then questioning corporate life
(14:24) The leap into entrepreneurship and loss of identity
(19:39) Discovering neurodivergence and reclaiming confidence
(24:54) Reinventing again and stepping into bigger leadership
Connect with Lucy:
Website - https://bookmagic.ai
TikTok - @lucymccarra
Instagram/Threads - @lucymccarraher
LinkedIn – https://www.linkedin.com/in/lucymccarraher/
YouTube - https://www.youtube.com/@lucymccarraherauthor
Facebook – https://www.facebook.com/LucyMcCarraher/
By Lucy McCarraherIn this episode, I’m joined by Heather Pownall, founder of Heather’s Media Hub, a purpose led digital strategy and communications consultancy working across healthcare, research, technology, cybersecurity and membership organisations.
After nearly two decades in publishing, including 15 years in senior medical publishing roles, Heather made the bold decision in 2018 to leave corporate security and build her own consultancy from scratch.
We talk about coming from a working class, risk averse background, navigating self doubt in the early years of business, and leading major digital transformation projects with measurable impact.
Heather shares how loss, burnout and a later diagnosis of ADHD and dyslexia reshaped the way she works and leads. This is a powerful conversation about trusting your expertise, walking away when values no longer align, and building something that truly lasts.
Highlights:
(02:23) Leaving a secure senior role with no safety net
(05:19) Early experiences of being dismissed at school
(11:38) Thriving, then questioning corporate life
(14:24) The leap into entrepreneurship and loss of identity
(19:39) Discovering neurodivergence and reclaiming confidence
(24:54) Reinventing again and stepping into bigger leadership
Connect with Lucy:
Website - https://bookmagic.ai
TikTok - @lucymccarra
Instagram/Threads - @lucymccarraher
LinkedIn – https://www.linkedin.com/in/lucymccarraher/
YouTube - https://www.youtube.com/@lucymccarraherauthor
Facebook – https://www.facebook.com/LucyMcCarraher/