If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you.

Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular and converting as she runs her business alongside a busy full time job, and her role as a parent. 

Siobhan does the marketing for her business Home of Huggles, who custom make and sell waterproof sheeting and pillow slips. She does this role alongside a job that requires a lot of travel and hours, and it’s easy to let things slide when there’s a busy patch.

Dropping your marketing doesn’t feel bad right away, but several months down the road it starts to hurt sales

Our goal in this session was to help find a simple, and achievable path to help her create content without burning out

We focused on email and digital marketing, and made a plan that other small business owners will also find super useful 

In this episode we cover:

• What we need to focus on first
• Why t’s important to have some of your content on autopilot
• What you can do to make your email marketing simpler, especially if you’ve got a small list
•  What you can do on top of everything else on the quieter weeks

Important Links

Discover Home of Huggles

Buy my content marketing planner

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

 

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