In this episode, Simone talks about the importance of telling the story behind the business to connect with your audience as opposed to outright selling. People do business with other people, and the stories behind those people are what help humanise a brand.if you want to grow your business, join our network of business individuals http://www.bni.com.auIf you want some help to grow your business with digital marketing, visit https://digitalmarketingaok.com.au