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Confident Pricing for Women Entrepreneurs | Life Engineering EP 58
Are you secretly second-guessing your prices? You're not alone—and you don't have to stay stuck. In this powerful episode of the Life Engineering Podcast, host Gabriela Embon sits down with business strategist and financial guide Laura Zavelson to unpack why so many women entrepreneurs chronically undercharge—and what to do instead.
With over 25 years of experience helping Gen X experts turn their brilliance into financially stable businesses, Laura shares the real reason pricing feels so emotional for women and how to rewire your money mindset from the inside out.
You'll learn:
- Why most coaches have a hidden revenue gap—and how to fix it
- What your "enough number" is and how to calculate it
- How to shift from charging by the hour to offering transformational programs
- Why undervaluing your work affects not just your income, but your impact
- Practical strategies to raise your rates without losing your soul
Whether you're just starting out or scaling your coaching practice, this episode will help you lead your business with clarity, confidence, and intention.
About Laura:
Laura Zavelson, MBA, is a corporate finance escapee, turned serial entrepreneur, former professor of entrepreneurship, and now business guide for GenXperts. She helps GenXers who are laid-off, pissed-off, pushed-out or burned-out capitalize on their expertise and experience to build a business as a coach, consultant or independent expert. She draws on 25+ years of experience to deliver client getting and business building strategies that are both proven and practical. Her videos, articles, and programs are designed to be easy-to-follow roadmaps to financial stability, flexibility and freedom so her clients NEVER, EVER have to be out there looking for a job again.
📚 Connect with Laura Zavelson:
Email: [email protected]
Website: https://laurazavelson.com/
Gabriela Embon – Speaker – Author – Life Engineering coach
Webiste: https://gabrielaembon.com/
Email: [email protected]
Becoming a Power Couple – 4 Pillars to Engineer Legendary Marriages Book: https://gabrielaembon.com/book/
Gabriela Embon BSc.
https://www.gabrielaembon.com
https://www.facebook.com/gabriela.embon
https://www.linkedin.com/in/gabrielaembon
https://www.facebook.com/coachingacademynet
https://www.instagram.com/coachingacademynet
https://www.youtube.com/@coachingacademynet
View all episodes
By Gabriela EmbonAre you secretly second-guessing your prices? You're not alone—and you don't have to stay stuck. In this powerful episode of the Life Engineering Podcast, host Gabriela Embon sits down with business strategist and financial guide Laura Zavelson to unpack why so many women entrepreneurs chronically undercharge—and what to do instead.
With over 25 years of experience helping Gen X experts turn their brilliance into financially stable businesses, Laura shares the real reason pricing feels so emotional for women and how to rewire your money mindset from the inside out.
You'll learn:
- Why most coaches have a hidden revenue gap—and how to fix it
- What your "enough number" is and how to calculate it
- How to shift from charging by the hour to offering transformational programs
- Why undervaluing your work affects not just your income, but your impact
- Practical strategies to raise your rates without losing your soul
Whether you're just starting out or scaling your coaching practice, this episode will help you lead your business with clarity, confidence, and intention.
About Laura:
Laura Zavelson, MBA, is a corporate finance escapee, turned serial entrepreneur, former professor of entrepreneurship, and now business guide for GenXperts. She helps GenXers who are laid-off, pissed-off, pushed-out or burned-out capitalize on their expertise and experience to build a business as a coach, consultant or independent expert. She draws on 25+ years of experience to deliver client getting and business building strategies that are both proven and practical. Her videos, articles, and programs are designed to be easy-to-follow roadmaps to financial stability, flexibility and freedom so her clients NEVER, EVER have to be out there looking for a job again.
📚 Connect with Laura Zavelson:
Email: [email protected]
Website: https://laurazavelson.com/
Gabriela Embon – Speaker – Author – Life Engineering coach
Webiste: https://gabrielaembon.com/
Email: [email protected]
Becoming a Power Couple – 4 Pillars to Engineer Legendary Marriages Book: https://gabrielaembon.com/book/
Gabriela Embon BSc.
https://www.gabrielaembon.com
https://www.facebook.com/gabriela.embon
https://www.linkedin.com/in/gabrielaembon
https://www.facebook.com/coachingacademynet
https://www.instagram.com/coachingacademynet
https://www.youtube.com/@coachingacademynet