Last week we looked at why we resist others' ideas. This week we look at others' resistance to what we say. How we express an idea - the shape of that story - can sometimes inspire resistance to it or even lead the other person to misunderstand it. How can we ensure that what is interpreted by the listener is what we are intending to convey? How can we structure what we say in a way that keeps the listener's mind open? We introduce the "The No-Person Point of View" - a technique that honors the constraints of our brain wiring to accomplish both goals.