Send us a text

In this thought-provoking episode, GradComm CEO Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Vargas shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three R’s, to help every higher ed communicator: Recognize, Respond, and Revise.

Drawing from real-world examples, pop culture moments, and her work with college marketers across California, Vargas challenges us to look beyond performative representation and build marketing that truly reflects our students’ identities and lived experiences. Whether you're building a campaign or writing a welcome letter, this episode is packed with tools to help you create more inclusive, authentic messaging without the fear of “getting it wrong.”

What You’ll Learn:

• Why inclusivity in marketing starts with self-awareness
• How to use the “Three Rs” framework: Recognize, Respond, Revise
• Practical ways to identify and correct bias in campus communications
• Why small, intentional choices in tone, visuals, and language matter
• How inclusive messaging builds belonging and boosts engagement

You can connect with Leslie on LinkedIn or via email at [email protected] or [email protected]. 

Thanks for listening!

Connect with GradComm:
Instagram: @gradcommunications
Facebook: @GradCommunications
LinkedIn: @gradcomm
Send us a message: GradComm.com