The Impulso Podcast

从中国到全世界:解读拼多多和Temu的低价策略 | Impulso E110 [CN]


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在本期节目中,我们与中国的电商资深专家凯飞一起探讨拼多多的成功故事。凯飞深入剖析了该公司独特的电商模式,并作为行业专家提供了独到见解。

从拼多多在中国低线城市的起源,到其通过Temu实现的全球野心,我们讨论了拼多多如何通过聚焦价格优势和效率重塑了消费者行为。我们还分析了该公司对成本效益的专注、与阿里巴巴和京东的激烈竞争,以及在维持低价的同时平衡供应商关系的挑战。
不仅如此,凯飞还分享了对电商未来的看法、创新的作用,以及在竞争激烈的全球市场中保持增长的挑战。
章节:
00:01:30:拼多多的崛起
00:05:20:Temu的颠覆性战略
00:19:15:为什么对价格的执着是Temu的秘密武器
00:30:25:增长与盈利之战
00:42:45:Temu的全球扩张冒险
精选材料:
Who is Temu, 2024, Momentum Works:
https://momentum.asia/product/temu-2-years-on/
Behind Pinduoduo’s ¥10 billion merchant subsidies | Impulso E102
https://youtu.be/FKENtoznAJk

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