Build It and They Will Come? The BIGGEST Lie in Franchise Growth

You’ve opened your doors. You posted your ribbon cutting. You even lit up that neon "OPEN" sign like it was Times Square.
 And... crickets. 

In this episode, Marcus and McKenzie are tearing down the dangerous myth that launching a business automatically means customers will show up. (Spoiler: They won’t.)

Why does this matter? Because too many franchise owners are waiting until day one to start marketing — and wondering why the chairs are empty. We’ll tell you exactly why that’s too late, what to do before your grand opening, and how to avoid the “DIY to save money” trap that kills most new locations.

🔥 In this episode, we cover:

• Why your launch day is not the starting line — it’s the result of smart pre-launch strategy
• How to build buzz before you open your doors
• What corporate marketing does (and doesn’t) cover
• The pre-launch budget mistake that could cost you your business
• The truth about franchising: it’s a blueprint, not a growth engine
• Why waiting to invest in marketing is like refusing to pour gas in your car until you reach the highway

Whether you’re 90 days from launch or already feeling the sting of an empty opening, this episode will help you course-correct — fast.

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