Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for.

If you have to make decisions about what features to include in a new product or the next version of a product, what price to charge for a product, or what the impact on market share will be by introducing a new product, then this discussion is for you.

To learn about Conjoint Analysis, we are talking with Patty Yanes, a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Patty is with Applied Marketing Science (AMS), a firm dedicated to helping product managers with market research. AMS was founded by an MIT professor and is well respected for the work it does.

342: Conjoint the correct way – with Patty Yanes

#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk  Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond.  @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.

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Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

In this episode, I dive into the seventh knowledge area of product mastery: culture and teams. We explore the importance of fostering an innovation culture, understanding team dynamics, and navigating product teams’ common challenges. Key takeaways include:
The impact of organizational culture and climate on product successFactors that contribute to a thriving innovation cultureCharacteristics of high-performing product teamsStrategies for resolving conflicts and promoting collaborationThe importance of strategic alignment, engagement, and empowerment in product teams
I also provide practical tips for assessing and improving your team’s performance, as well as resources for continued learning and growth in product management and product development.

493: Perfecting Product Culture and Teams

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Market research is essential for product managers to make informed business decisions and to create products customers love. Common market research methods include focus groups, interviews, ethnographic research, customer site visits, and social media. Each has advantages and disadvantages. Using multiple methods provides a more complete and insightful picture of customer needs. Qualitative research uncovers deep insights, while quantitative research offers statistical confidence. The goal is to understand the target market, identify unmet needs, and inform product design and marketing. Successful companies leverage market research to drive innovation and revenue growth.

492: Mastering Market Research

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, ethnography, Day in the Life, empathy analysis, personas, and customer journey maps. The article also delves into concept design, discussing the Kano Method for classifying product requirements and identifying customer perceptions. By understanding and applying these tools, product managers can create customer-centric products that drive satisfaction, differentiation, and competitive advantage.

491: Product Design & Development

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

– The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project.

– Stage-Gate and Agile Stage-Gate are popular product development processes that manage risk and incorporate Agile elements.

– Jobs-to-be-Done theory focuses on understanding the customer’s underlying needs and the jobs they are trying to accomplish with a product.

490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, and align their product innovation efforts with overall business goals. By understanding the essentials of portfolio management, product managers and leaders can better position their ideas, defend resources for their projects, and contribute to the organization’s success. This article explores the fundamentals of portfolio management, its goals, and frameworks for structuring portfolios, and provides insights on aligning product innovation projects with organizational strategy. It also discusses the importance of portfolio management for product managers, the characteristics and goals of portfolios, and the common approaches to linking portfolios to strategy.

342: Conjoint the correct way – with Patty Yanes

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