If you’re an entrepreneur, forging connections is so important.

We want our marketing and outreach to help people like, know, and trust us.

Theoretically, this makes them want to purchase things from us, partner with us etc.

My fellow witch and community networking expert Jennifer Battle

has been thinking a lot about the Like, Know, Trust factor,

and how to make sure it centers and honors our most important values.

I love the way she has redefined the concept, and I know you will, too.

Mentioned:

Jennifer Battle is a Connection Queen and Business Community Leader, who helps fempreneurs break the rules to amplify their brand and business through community, collaboration, and authenticity. Her new podcast Unf*kwitable drops September 12. It celebrates people changing the world by being unapologetically themselves, taking the difficult path, and creating the lives and businesses that they want. Join the community here.

Make Magic:

Jennifer’s Familiarity, Joy, and Integrity cycle

re-envisions Like, Know, Trust as a process of

sharing your authentic self and the values you cherish.

It means being open and honest rather than performative,

and sharing things that speak to and about you,

rather than trying to chase trends.