To be a successful leader, marketer, salesperson, or even job candidate, you need to be able to tell business stories well. Leaders tell stories to inspire their employees and to help them see what’s possible or to teach them something. They also tell investors, donors, board members, and others impact stories that reassure them their time and money are working. 

Business stories hold so much potential that I think they should be told every single day in workplace interactions! 

Even if you don’t identify as a storyteller, you will be prompted to tell stories at times in your career. But most people are not natural-born storytellers. It’s a skill that takes training and practice. 

Tune into the latest Express to Impress Podcast episode to business storytelling techniques. With a little practice, you’ll be a great storyteller in no time! 

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Original theme music by Lucas Knutter 

Read the transcript here. 

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Book Cited: Erin Meyer’s “The Culture Map” 

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