In Episode 19 of "Connect the Dots," Chris Bryce hosts Chris Becker, Principal at NetEffect and Founder of Better Roads, to discuss the transformative role of AI in modern business and eCommerce. Chris Becker explores how AI is enhancing workflows, automating tasks like ads and content creation, and reshaping customer experiences. The conversation delves into the shift from technology gatekeepers to solution curators, with IT leaders collaborating closely with business teams to align tech with strategic goals. Better Roads, a non-alcoholic beverage marketplace, is also featured as a case study, highlighting the power of multi-channel eCommerce and wellness-focused branding. The episode challenges businesses to rethink success metrics and how technology can drive growth in today’s digital landscape.