April 26, 2020

Connect with your Community

38 minutes

Few questions for you to consider as we go through connecting with your community.

Question 1: Have your customers forgotten about you?

Question 2: What does it look like to connect again while we recover?

Question 3: Have you connected with your community partners such as Chambers, Main Streets, DDA’s or City Council?

Point 1: What to do if your customers might have forgotten about you

Maybe you had to close completely and were not active on social media or email

Start - this is a great way to re-engage with your followers

Plus since everyone is online more this could be a way to get new consumers

If you have a mailing list or email list - it's time to start sending information out again

There are many programs out their like Mailchimp were you can set up e-blasts or other online programs to have postcards created if that fits better with your clients

As restrictions lift and you can reopen, consider having a reopen celebration

Look to see if you can financially offer a store wide discount

Make a party out of it

Point 2: Connecting again

Are handshakes gone? If you are in sales a handshake was always the proper greeting but is it now?

Reach out to prior sales to see how you can help as their needs have most likely changed and connecting by offering help can go a long way

Point 3: Connecting with Community partners

If you have not joined a chamber or referral group this is the time as we talked about a couple weeks ago

Many Chambers offer ribbon cutting

If financially able look to see if there are events coming up that you can sponsor

Maybe partner with some local businesses on some joint promotions

...more

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By David McDonald & John Oliver