176 – Connect your change to something known and familiar – Run-DMC and Aerosmith

This week, it’s Shawn’s turn to tell a story! He shares one about idea adoption that he read in Billy Oppenheimer’s newsletter, SIX at 6: https://buff.ly/3HE0SFw.

Shawn refers to this video of the Run-DMC and Aerosmith collaboration: https://buff.ly/2TJoDBe

And he mentions the book, Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever: https://buff.ly/3lcCGlW

Shawn and Mark also refer to a story about Dr Everett Rogers and corn farming, which we featured in 109 – New corn idea falls on deaf ears: https://buff.ly/3hQWF68

And this blog post: https://buff.ly/3RzVfg1

This episode features a hip-hop-inspired surprise from our sound engineer, Dave Stokes! We hope you enjoy it!