Connected North, we sit down with ARCA driver Matt Kemp at Michigan International Speedway for a behind-the-scenes look at the business of racing.

Matt talks about his journey from grassroots racing to the ARCA level, the importance of local tracks, building experience, finding sponsors, and balancing racing with work, marriage, travel, and everyday life. He breaks down what it really costs to race, how sponsorships work, why social media matters, and how connections can open doors in motorsports.