We sit down with Antero Tarvudd, founder of Tarvudd Construction, who’s spent nearly three decades building a luxury custom home business in Northern Michigan far from major markets, but right in the middle of opportunity.

From growing up in a family run lumber and building business to expanding into the U.S. and establishing a reputation built on quality, integrity, and craftsmanship, Antero shares what it really takes to win in a smaller market.