News: NBC and Facebook team up for a big social media Olympics.

Main Topic: As wonderful as social media is, it cannot fix a systemic problem inside your company. Social media will, in fact, expose and explode cracks in your foundation. Be responsive to the online feedback and quickly fix your problems.

Tip: Use a real person’s name and photo whenever possible on social networks. People like talking to people rather than entities and this will do wonders for humanizing your business.

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