Ian and his crew at Connecticut Watersports maintain a steady stream of customers every summer.

But now, five years into the business, he's wondering if there's a way to keep customers engaged year-round with a consistent email marketing strategy. Ian also wants to segment his customers so everyone gets the most relevant messages.

In this episode, we brought our best email tips aboard to help Ian provide more value to his customers and generate more bookings.

Shoestring is produced by SimpleTexting, a Sinch company. Does your small business need marketing help? Text us at (954) 419-3657.

Here’s the full presentation of ideas we shared with Ian. (Warning: spoilers!)