On this episode of Now that’s Significant, a Market Research Podcast, Host Michael Howard, the head of marketing at Infotools is joined by two esteemed representatives from ESOMAR in North America. The first is Bob Birdsell, ESOMAR’s Membership Development Director for North America and the second is Dan Fleetwood, President of Research Suite at QuestionPro and the chair of the North American Representative team for ESOMAR.

Bob and Dan share in the episode some great insights into the impressive growth and potential that they're witnessing out of Canada and the United States.

On the show, we discuss:

• ESOMAR reports
• Growth opportunities for the industry
• Data quality initiatives
• ESOMAR Congress
• The AI Taskforce
• And more

We hope you enjoy the show.