A 5-minute podcast with a story of how I screwed up the pitch for the first Michelin website and what I learned about brand, strategy, and design from the whole experience.

Tire image courtesy of Manel
https://www.flickr.com/photos/51035681884@N01/495971051/

A 5-minute podcast with a story of how I screwed up the pitch for the first Michelin website and what I learned about brand, strategy, and design from the whole experience. Tire image courtesy of Manel https://www.flickr.com/photos/51035681884@N01/495971051/

Connecting Brand, Positioning, and Design

Noise Between Stations is a podcast about the potential of digital design hosted by Victor Lombardi. We explore the intersection of the Internet, software, hardware, business, and life. We explain things in layperson's terms, but most of our audience is designers and technologists. We focus on issues like product design, visual design, interaction design, information architecture, content strategy, and business strategy. Noise Between Stations is hosted by Victor Lombardi, author of the book Why We Fail: Learning from Experience Design Failures.

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Connecting Brand, Positioning, and Design

Connecting Brand, Positioning, and Design