If you’ve ever set up a new email marketing account, web site builder account, etc., you know it can be a pain to change your DNS settings. Adding SPF records, MX records, TXT records and more can be involved.

 

That’s where Entri comes in. The company works as glue between SaaS companies and DNS providers (usually domain registrars) to make it easy to make these updates.

 

In theory, it’s a win for everyone. On today’s show, Entri founder Abe Storey explains why he created the company and how it works. He also discusses a legal battle with the biggest domain registrar, GoDaddy.

 

Also: Google hurts domain parking, Outside .com, Russia’s domain complaint, and more.

 

Sponsor: Sav.com domain auctions