Kim Caviness, Co-Founder & Editor-in-Chief of Familia Kitchen, a leading Latino recipes and food stories website on a mission to gather, celebrate and create the largest treasury of Latino family-famous recipes. Kim reveals how respect and authenticity creates enduring emotional connections, and how she's bringing these values into Familia Kitchen to preserve and share generational Latino family recipes, or what she calls Abuela recipes. We talk about the importance of seeking out and appreciating cultural nuances that reflect unique and genuine life experiences. Kim applies this to brands, sharing why marketing rooted in insight and instinct will be more effective at connecting with consumers than marketing that is massaged into corporate perfection, expressing that it's the realness that consumers feel connected to.

Contact Info:

Kim Caviness - https://www.linkedin.com/in/kimcaviness/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

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