In this episode, I chat with Allan Mitchell (aka Lowetide) of The Athletic, TSN 1260, and the author of a new book called On the Clock: Edmonton Oilers: Behind the Scenes with the Edmonton Oilers at the NHL Draft. We discuss his journey in the content creation space and chat about the process behind his newly-released book.

He started with an idea for a blog about hockey, married his passion for baseball into it, grew the blog to amazing levels of success, then turned all of that into a popular radio show, a lucrative contract with The Athletic, and a new book.

His story just goes to show that if you have a passion for a niche topic, write about what you love, listen to your audience and time what you're creating with intent, the sky is the limit for what you can achieve.

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