A life sciences podcast for biopharma leaders on surviving the realities of commercialization.... more
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While New Product Planning (NPP) goes by many names—“Early Commercialization Planning,” “New Product Strategy,” “Commercial Planning”—at its core, NPP ensures that deep market insights and a thorough understanding of healthcare professional (HCP) and patient needs guide program development and corporate strategy.
Can We Think About Annual Planning in Biopharma Differently? Lessons from Exercise and Fitness Trackers.
The podcast currently has 39 episodes available.