<p>Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned working at Walt Disney Company Credit Union about delighting members, how he thinks about community impact (hint: it’s not just about writing checks), how he connects the heart and mind to create engagement, and how the low income designation is key to their strategy.</p>

Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned working at Walt Disney Company Credit Union about delighting members, how he thinks about community impact (hint: it’s not just about writing checks), how he connects the heart and mind to create engagement, and how the low income designation is key to their strategy.

Connecting The Heart & Mind: How The Disney Way & Community Impact Guide CoastHills CU’s Strategy

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.

Each month we interview trailblazers in the credit union movement to help you:

Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)

Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)

Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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Connecting The Heart & Mind: How The Disney Way & Community Impact Guide CoastHills CU’s Strategy

Connecting The Heart & Mind: How The Disney Way & Community Impact Guide CoastHills CU’s Strategy

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