Liz Sara, founder and CEO of Best Marketing LLC, has been working in tech for over 25 years, but she considers herself "one of the least technical people". But she's been able to succeed in her field by using her business skills to get ahead. Liz talks about how she invests her time into new ideas that have a clear plan for how they will help their consumer. Having a personal connection to your idea is more important than just having flashy ideas that don't help people.