Culinary Connections: Distribution Dialogues

Connecting with Brad Yellock Inland Foods


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00:00 Introduction and Background

02:04 Starting in the Food Service Industry

05:56 Transition to Selling Produce

09:24 Transition to Selling Proteins

11:26 Changing Dynamics in Sales

14:05 Challenges in the Food Service Industry

16:37 Changing Customer Expectations

25:22 Characteristics of Top Performers

28:38 Building Strong Vendor Relationships

31:30 Importance of Sales Development

32:40 Embracing Digital Tools

34:04 The Impact of Technology in the Food Service Industry

35:19 The Potential of Virtual Reality and Augmented Reality in Food Service

36:26 The Importance of Embracing Technology and Being Curious

38:12 Consistency and Persistence in Content Creation

39:18 The Transition from Inland Seafood to Inland Foods

40:06 Diversifying Product Offerings and Overcoming Challenges in the Seafood Industry

42:34 Standing Out in the Commodity Seafood Business

44:26 The Importance of Quality and Storytelling in Seafood Sales

46:18 The Impact of Company Values on Product Quality

51:55 The Future of Inland Foods and the Food Service Industry in 2030

57:28 Motivating and Inspiring Others in a Leadership Role

01:03:38 Advice for Aspiring Professionals in Food Service Distribution

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Culinary Connections: Distribution DialoguesBy Ian Navarro