Jill Burk and Sunil discuss client connection challenges, emphasizing communication. They explore using Meetup and webinars for growth, delve into educational selling, and tackle creative industry hurdles. The episode wraps up with insights on aligning business with personal goals and redefining success.
(0:00) Introduction and greeting with Sunil
(1:37) Connecting with clients: Challenges and the importance of communication
(4:29) Utilizing Meetup and webinars for business growth and human connection
(10:36) Educational selling and Sunil's course offerings
(17:25) Addressing unique challenges in creative industries
(21:52) Crafting compelling offers and aligning business with self
(27:12) Redefining success and designing businesses for it
(29:18) Dream travel destinations and closing thoughts