The food service technology industry in the B2B space faces challenges due to the fragmented nature of the distribution industry.

Communication problems between chefs and distributors are prevalent, leading to inefficiencies and wasted resources.

Platforms like 2Market aim to improve communication and data management in the industry, providing tools for better collaboration between distributors, brands, and sales reps.

Access to accurate and timely data is crucial for brands and distributors to make informed decisions and improve their partnerships. Distributors need to adapt to technology and embrace change to improve efficiency and meet the demands of the modern market.

Creating standards for accessing information and using web or app experiences for placing orders can enhance the distributor's use of time and improve accessibility.

Accurate and comprehensive product data is crucial for both distributors and brands, enabling effective marketing and sales strategies.

Legacy food service ERPs face challenges and distributors should invest in technology to stay competitive.

Building strong relationships and making the distributor's job easier are key goals for technology solutions in the food distribution industry.

Chapters

00:00 Introduction to Food Service Technology in the B2B Space

03:09 Communication Problems in the Industry

10:04 The Role of Data in Improving Partnerships

16:09 Introducing 2Market: Addressing Industry Challenges

29:42 The Importance of Standards and Web/App Experiences

35:54 Legacy Food Service ERPs

43:30 Creating Efficiencies for Distributors

45:09 The Power of Data

48:10 The Role of Relationships and Technology