Ross Tinkham, Director of OEM Sales and Business Development at AIADA Affinity Partner Podium, joins the Beltway Talk podcast to discuss how dealers can connect with customers in a contactless business world. He discusses the ins and outs of text messaging as a mode of customer engagement, how it has increased during the pandemic, and what dealers should consider as they maintain customer engagement in a post-pandemic environment.

Find out more about what Podium can offer dealers at AIADA.org/Podium.