Takeaways

• Building a brand with personality and authenticity is crucial in the food industry.
• Having a personal touch and being able to connect with customers sets smaller brands apart from larger corporations.
• Solving problems for customers and providing a unique experience can help build a loyal customer base.
• Building relationships with distributors and understanding their incentives and challenges is key to successful partnerships.
• Overcoming objections related to limited freezer space in distribution centers requires creativity and collaboration. The frozen food industry presents unique challenges due to constraints around freight and freezer space.
• Building demand with restaurants and end users can help pull a brand into distribution.
• Being understanding, flexible, and focused on win-win scenarios is key to building and maintaining relationships in the food industry.
• Storytelling and content creation are powerful tools for building a brand and engaging with customers.
• The potato industry is highly consolidated, making it difficult for new entrants to innovate.
• Focusing on quality ingredients and techniques can set a brand apart in the food industry.

Chapters

00:00 Introduction and Background

10:29 Building a Brand with Personality and Authenticity

15:14 The Power of Personal Connection in the Food Industry

26:27 Building Relationships with Distributors

31:47 Overcoming Objections in Distribution

33:35 Challenges in the Frozen Food Industry

35:55 The Power of Storytelling and Content Creation

56:21 The Consolidation of the Potato Industry and the Need for Innovation and Quality