Takeaways

JJ McDonnell is committed to sustainability and nurturing the fisheries, and their passion for seafood extends throughout the entire organization.

Technology, such as order apps and traceability platforms, is starting to have an impact on the seafood industry.

Marketing plays a crucial role in the seafood industry, as it helps connect customers with the source of their seafood and promotes transparency. Collaboration between distributors, chefs, and brands is crucial for the success of the food service industry.

Investing in distributor partners and being proactive in involvement is essential for brands.

Promoting and educating consumers about the benefits of farmed seafood is important to overcome misconceptions.

Realistic expectations regarding pricing and availability are necessary in the seafood industry.

Transparency and communication between procurement and sales teams are key to a successful relationship.

The future of the industry requires more youth involvement and addressing challenges and opportunities presented by data and technology.

Chapters

00:00 Introduction and Background

06:39 JJ McDonnell's Culture and Passion for Seafood

13:23 Impact of Bridge Collapse

28:41 Overcoming Misconceptions about Farmed Seafood

37:29 Transparency and Communication between Procurement and Sales

49:49 The Future of the Seafood Industry: Youth Involvement and Technology