259: Connecting Your Business and Your Thought Leadership with Carol Cox

How is your thought leadership message connected to your business? Should it be related? I look at it this way: Thought leadership is the personal WHY to the WHAT (vision) and HOW (mission) that you have for your business. Think of your thought leadership as a parallel track to your business; it’s WHY you do what you do. I talk about thought leadership because it’s the way to get more of what you want: better speaking engagements, including paid ones, plus the way to reach more people with your message and create change.   In this episode, I talk about: What thought leadership is How thought leadership is different from your marketing and sales message in your business How to connect your thought leadership and your business My own thought leadership message The a-ha moment I had when I gave my keynote talk back in September Examples from some of our clients The biggest challenges I see when working on your thought leadership About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/259 Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.  Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.    Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Carol on Instagram = https://www.instagram.com/carolmorgancox  Related Podcast Episodes: Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz Episode 213: The V.O.I.C.E. of Thought Leaders with Carol Cox [Big Ideas Series]