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Katt Potts (@kp.associates78) is the broker in charge of NextHome the Agency Group (@nexthome_theagencygroup) in Summerville, SC — a growing brokerage of 60+ agents now expanding into downtown Charleston. She's a Goose Creek native, a Trident Tech dental program graduate and former program director, who then jumped into real estate with $600, no experience, and an unshakeable belief that God put her here for a reason. In her first year, she sold 24 homes. By year six, she was running NextHome.

In this conversation, Kat reveals:

• Why there's no secret sauce in real estate — and what the "it factor" actually looks like in person
• The biggest mistake top producers never make: why staying connected with past clients is the single highest-ROI activity in the business
• Why she tells agents to stop paying for leads — and what to do insteaHow she pairs new agents with mentors based on personality, not just production number
• The quarterly goal-setting process she uses with every agent at her brokerage
• Why praying with buyers on the property isn't unusual for her — it's just who she is
• The mindset shift that helped her stop taking it personally when a friend listed with someone else

This one is raw, real, and deeply human. Less tactics episode more of a reminder of why we got into this industry in the first place.

Follow Jake: @jakecummings_homeloans

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.