Connection Spotlights

Connection Spotlights

By Anke HerrmannBusinessEntrepreneurshipMarketing
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Connection Spotlights episodes

  • Take Control of Your Health and Productivity | with Hanna Kinez

    Brain fog, decision fatigue and a body that's slowly falling apart — even when the labs come back clean. If you've felt like something's slipping but your doctor says you're fine, this conversation offers a way forward. Hanna Kinez shares how applied kinesiology, herbalism and nervous system work can help you reclaim focus, productivity and ownership of your health.

    WHAT YOU'LL LEARN

    • How applied kinesiology works alongside traditional medicine to address symptoms doctors can't explain
    • Why the source of physical pain is rarely where you feel it — and what to do instead
    • The role your nervous system plays in brain fog, productivity and decision fatigue
    • A simple self-care technique using scars to improve mobility, digestion and even neck pain
    • Why age doesn't determine how sharp, fit or productive you can be
    • What it means to move from "fight or flight" into "rest and digest" — and why that shift matters
    • How context switching and modern work habits affect your body's ability to function

      • A FAVOURITE MOMENT

      "Where the pain is, very rarely this is the problem." — Hanna

      ABOUT HANNA KINEZ

      Hanna Kinez is a medical herbalist certified in applied kinesiology, cranial sacral therapy and neuro-linguistic programming (NLP). Over the past 15 years, she has worked with thousands of engineers, managers and specialists who came to her after years of managing symptoms nobody could properly explain. Trained in Chinese and Tibetan medicine, Hanna works alongside traditional doctors to help clients understand what their bodies and nervous systems are actually doing — not through philosophy, but through a practical toolkit. She practices in English, Polish, German, Russian and French.

      CONNECT WITH HANNA KINEZ

      LinkedIn: https://www.linkedin.com/in/anna-kinez/

      Join the free 5-day challenge: https://focus-ntap.hannakinez.com/

      or book a call here https://links.hannakinez.com/widget/bookings/personal-calendar-hannakinez

      or email Hanna at [email protected]

      CONNECT WITH ANKE HERRMANN

      To stay in touch with Anke Herrmann, go to https://ankeherrmann.com/signup

      13 min
    • Transcreation - Why Translation Alone Won't Sell Your Business Globally | with Victoria Franco

      Expanding into Spanish-speaking markets isn't just about translating your website or sales funnel. Cultural nuance, market expectations, and even how your product is positioned can make or break your success—and getting it wrong can be costly, awkward, or both. Victoria Franco shares stories of global marketing mishaps and explains why transcreation, not just translation, matters when you're ready to grow.

      WHAT YOU'LL LEARN

      • Why Google Translate and AI tools miss the cultural context that makes or breaks marketing in a new language
      • How subtle translation errors turned major brand launches into embarrassing failures (think Honda's "Fitta" in Denmark)
      • Why a funnel that converts beautifully in the US might completely fall flat in Latin America
      • What transcreation actually means and how it blends translation, marketing, and cultural awareness
      • Why Spanish-speaking audiences respond to aspiration and lifestyle messaging rather than direct sales language
      • The unexpected differences in how people buy, pay, and engage across cultures—and what that means for your offers
      • When to bring in a transcreation expert (hint: it's much earlier in the process than you think)

      A FAVOURITE MOMENT

      "We don't just throw things to Google Translate and make it work. There are subtle things, cultural nuances, that just aren't caught." — Victoria

      ABOUT VICTORIA FRANCO

      Victoria Franco is a transcreation specialist and the creator of The Nuance Method™, which helps founders turn their messaging into Spanish content that feels native, not translated. With more than a decade in marketing and copywriting—and a lifetime of bilingual living—she works with wellness brands and coaches who want to expand into Spanish-speaking markets. She's based in Buenos Aires, Argentina, and believes that while tools assist, humans decide, and meaning always wins.

      CONNECT WITH VICTORIA FRANCO

      Website: https://lotuscopy.com LinkedIn: Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoria-franco-copywriter/

      CONNECT WITH ANKE HERRMANN

      To stay in touch with Anke Herrmann, go to https://ankeherrmann.com/signup

      13 min

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