In this episode I'm joined by Connor Morton who is the creative director and founder of the streetwear brand Conison Designs. Connor shares his story about starting his brand and explains the importance of authenticity and story telling when creating a product which he is truely passionate about. Connor is one of the most creative people I know and this conversation demonstrates that as he brings such high energy and lots of valuable pieces of inspiration and motivation for anyone looking to be themselves and create what they want in life.