By leaning into the unexpected & taking ideas from the best of other customer experience industries, Conor has built a world-class “effortless eyewear experience” and now teaches other independents to do the same. From choosing to use printed marketing materials to revolutionising how individuals shop for frames, Conor shares how he reinvented what it means to buy glasses and deliver wow for every client, whilst driving world class excellence in the independent optometrist sector.

Conor shares his approach to not doing what everybody else is doing, building a business that operates without him and pricing to position the excellence and design in everything they offer.

For anyone who wants to differentiate their business and build value beyond a product.