Matt Putra interviews David Menzel, co-founder of Salty Face, discussing the evolution of financial management in his business, the challenges of state taxes, and the importance of understanding customer needs. David shares insights on managing growth, balancing brand strategy with financial operations, and navigating regulations in the skincare industry. He reflects on cash flow management lessons learned and expresses a desire for financial freedom while emphasizing the significance of staying true to brand values and customer desires. His key takeaways are:

• Financial management has evolved significantly since the start.
• State taxes present unique challenges for foreign companies.
• Growth can lead to information overload and operational complexity.
• Balancing brand strategy with financial management is crucial.
• Navigating regulations is essential for skincare product development.
• Understanding customer needs is key to brand success.
• Cash flow management is a continuous learning process.
• Desire for financial freedom while maintaining brand integrity.
• E-commerce allows for control over brand narrative.
• Staying focused on core values helps in business growth.

Contact David Menzel at [email protected] and connect with him on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.