04.19.2015 - By Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker
I recently had a conversation with Joe Chernov about the future of content marketing. If you don’t know Joe, he’s one of the most respected B2B content marketers today. Besides being the director of content at Hubspot, Joe has lead the content efforts at Kinvey & Eloqua, the marketing automation pioneer. We got a chance to dive deep into what’s working now that everyone is a content creator, how to build a marketing team and what Joe is betting on to move the needle in 2015.
We’ve all experienced watching our favorite marketing tactic getting less and less effective every day. It’s painful and a little bit scary.
In this age of content marketing so many people are chanting the mantra of quality content as the key to generating traffic online.
That’s just not quite right.
The truth is, great content is not enough anymore! In fact, it’s now table stakes.
Read More and get the links: http://sethprice.net/podcast/conquering-content-shock-joe-chernov-hubspot