This episode identifies ten key challenges companies face when implementing a customer-first strategy.

These challenges range from leadership issues and internal departmental silos to technology limitations and a lack of continuous improvement.

Denyse argues that overcoming these obstacles requires a fundamental shift in organisational culture, processes, and incentives, focusing on collaboration, communication, and data-driven decision-making.

Denyse proposes solutions that include investing in technology, implementing cross-functional teams, and aligning incentives with customer satisfaction metrics.

In conclusion, the episode emphasises the long-term benefits of a customer-centric approach to sustained business success.