Welcome back Marketing Microscopers! We appreciate you checking out the 14th installment of the company podcast!

This one is focused on technical SEO.

We proudly welcome Michael King to the Microscope! King is an SEO expert who works as Managing Director on iPullRank. King is featured on Moz and has spoken at SEO events across the world!

Manish, Taral, myself, and King kick off the episode talking about technical SEO as a whole. King gets into the specifics about the role it plays in 2020, the impact of fast-evolving tech, and how to optimize websites built in the latest JS languages.

We then shift gears to site navigation, where Taral asks some good questions about top-level navigation, its importance from a user point-of-view, and the click depth of pages. King dives into the details of URL structure and how it impacts large eCommerce sites SEO – and provides some expert tidbits on how to build it out!

We begin wrapping up the first segment of the show by discussing loading speed. King gives us his honest take about SEOs relying on Google’s Page Speed Insights and its suggestions. He provides some excellent words of wisdom on what factors to prioritize when analyzing loading speeds, as well as some good tools to use for more accuracy.

After a brief intermission, we get into the thick of e-commerce and how to implement an in-depth SEO audit – especially for sites with tons of products. King provides some expert advice on managing crawl budgets – and how sites that operate in multiple countries can avoid duplicate content issues.

As the show comes to a close, I ask King some more general questions related to SEO as a whole – like whether linking out to high authority sites actually makes a difference in rankings. We briefly discuss tiered linking and its impact on “relevancy”, as well as Google’s outlook for 2020.

King closes out the show by providing five pieces of wisdom for webmasters!

If technical SEO is your game, this episode is a must-listen!

To hear more episodes of The Marketing Microscope, check out our website or find us on iTunes and Stitcher!p{margin-bottom: 1em;}.accordion-accordion_content table td {border: none;}.accordion-accordion_content h3 {text-align: center;color: #39B0D7;font-size: 2.5em;}

Read Full Transcript

Read The Full Podcast Transcript

Kevin Svec:

Good morning Marketers. Welcome to the 14th installment of the marketing microscope podcast brought to you by E2M Solutions, a full service digital agency, specializing in content marketing, web design, e-commerce, SEO, and copywriting.

 

This is your host, Kevin Svec, Chief content strategist at E2M solutions and joining me today from E2M we’ve got Manish, founder of the company, and SEO specialist Taral Patel. On the show today, we are welcoming Michael King, Technical SEO expert and lead consultant at iPullRank.

Michael King:

Hey, hey, hey!

Kevin Svec:

Michael, how are you doing today?

Michael King: