This discussion identifies nine key challenges businesses face when transitioning to a customer-centric approach, such as overhauling company culture and mastering data analytics.

We propose practical solutions for each challenge supported by examples from companies like Amazon, Netflix, and Salesforce.

Denyse emphasises the importance of leadership commitment, data-driven decision-making, and continuous improvement in achieving a customer-first strategy.

The podcast also highlights data security, omnichannel integration, and personalised experiences in fostering customer loyalty and growth.

Finally, it stresses the value of transparency and trust in building strong customer relationships.