Ian Peterman, industrial designer, engineer, author, founder, and like-minded entrepreneur. Mr. Peterman looks at a business in a holistic view—bringing together designers, engineers, business consultants, marketing experts and visionaries to help solve his client's needs. With a passion for helping businesses grow sustainably and consciously, he dug deep and put his own processes into a new book called, Conscious Design. Listen in for some great insight on how to get a business launched, or how to improve an existing business's sustainability efforts.

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