002: Conscious Marketing. Separating Fact From Fiction.

On this episode Victoria speaks to a brand founder about the trials and tribulations of creating a conscious brand and connecting with customers. Victoria also speaks to a conscious consumer who explains her eye opening moments when she first discovered harmful ingredients in her personal care products and how she switched to safer products. We also learn how a retailer navigates the big, wide world of beauty by focusing on selling natural and green products to a growing market of consumers.