Here comes EP11 of Millennials Gone Circular! Angelica and Caitlyn sat down with Claudia Guerreiro of Conscious Marketing Movement to chat more about the power that marketing holds in shaping our world for the better.

We look into how storytelling, branding and consumer psychology can either reinforce extractive systems or be a way forward for sustainability.

We discuss:

• What conscious marketing is (and isn't)
• Why traditional marketing works against sustainability goals
• How to spot manipulative greenhushing and greenwashing tactics
• Examples of conscious marketing in action
• Why we need marketers who are willing to speak up and act as agents of change

This episode is a must-listen for anyone working in comms, branding, marketing or content, or anyone who's ever felt a little uneasy about the messages we absorb each and every day.

"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly" - Anne-Marie Bonneau (Zero Waste Chef)

Resources & Links Mentioned

• Claudia Guerreiro on LinkedIn

• Conscious Marketing Movement Website

• Conscious Marketing by Carolyn Tate – Buy the book

• Plastic Change Denmark Ad – “Toxicity” Spoof

• Danone “Dear Alice” Ad

Take Action

• Reflect on the marketing messages you consume: Do they align with your values?

• If you’re a communicator or creator, ask: How can I use my platform to inspire real change?

• Share this episode with your favourite comms colleague or ethical brand