BRAND NEUTRALITY

As a communications industry, our brand messages do not exist within a vacuum - in fact they have very immediate, real world impact across today’s hyper connected digital media landscape. This technology includes the rise of social media, which has enabled consumers to have a direct dialogue with brands, and in turn demand more from brands to use their platform and influence to have a positive impact on society.

Sonoo Singh, Founder Creative Salon, speaks with Amy Williams, Founder of Good-Loop and Amir Malik, Digital Marketing Expert at Accenture Interactive about Brand Neutrality and why creativity has consequences.

Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.

Hosted on Acast. See acast.com/privacy for more information.