INADVERTENT FUNDING

As advertising budgets come under new scrutiny, we ask “where is your media going”?

Digital amounts to half of all advertising spend globally, but with greater choice, new markets and analytics there is a lot that we don’t know about what this is funding. Increasingly brands are finding themselves funding extreme and criminal content, with a negative impact on society and brand.

Host Sonoo Singh, Founder Creative Salon, talks with Jerry Daykin, EMEA Media Director at GSK, Claire Atkin, Founder of Check My Ads and Jake Dubbins, Co-Founder of The Conscious Advertising Network & Founder of Media Bounty.

Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.

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