Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Jim Joseph, a global leader in the marketing and communications industry, seasoned author, esteemed professor, and current president of McCann Health North America. Through their conversation, you’ll learn more about how consumers have come to expect transparent, value-focused behavior from the brands they love, what it means to market to customers in a more conscious way, and the best ways for brands to get out there and speak up for the causes they care about. Don’t miss it!