The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.

The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.

Consensus, Legs, and Dogs Barking

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

Business

Marketing

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

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Consensus, Legs, and Dogs Barking

Consensus, Legs, and Dogs Barking