Oakbank team sit down with Emily Graham from Conservation Communication to discuss the positive impact of their Upland Matters and Lowland Matters events. The episode highlights real success stories, including increased bird and insect populations, and stresses the importance of data collection and baselining to demonstrate conservation outcomes. The conversation also delves into the importance of upland management, and examines the double-edged role of social media in conservation - showcasing its power to share success stories while acknowledging the risks of miscommunication.

The conversation explores the value of collaboration between farmers, gamekeepers, conservationists and policymakers, showing that most agree on key issues when open dialogue is encouraged. The podcast also covers the economic and community benefits of responsible land management, and offers practical advice for engaging the public, such as using QR codes and involving local groups, to build understanding and support for countryside management.